Johnny Was, known for its modern Bohemian fashions, has a look as laidback and vintage as it comes. It’s California dreaming and global meditation are all wrapped into one. The company’s very existence was inspired by the steady strains of a melancholy mid-seventies reggae hit with the eponymous line, “Johnny Was a Good Man,” by Bob Marley and the Wailers. But behind the scenes, the pace at this L.A.-based lifestyle brand is anything but languid.
Over 30 years, the business has nurtured its wholesale roots, expanding to reach approximately 1,500 specialty retailers and better department stores. Within the past decade, Johnny Was accelerated yet further, opening its own retail stores, launching an e-commerce website and creating a catalog. Its company-owned store count has practically doubled in five years from 15 to almost 30, and e-commerce now represents about 20 percent of sales.
Johnny Was is leveraging technology to meet customer demand across numerous customer touch points, from its network of specialty retail partners to its own stores, website and catalog. Scalable systems are able to support simultaneous growth from all of these channels without the need to add more staff, facilities or third-party logistics providers. Everything can keep on flowing through the company’s L.A. operations, where it all began back in 1987, to the echo of a reggae ballad.
Learn more about how Johnny Was is driving growth and amazing omni-channel expansion in the RLM Case Study: "The Systems Behind a Growth Journey".